Colour Psychology

Colour psychology is the study of how different colours affect human behavior and emotions. It suggests that certain colours can evoke specific reactions in people, such as feelings of calm or aggression. For example, blue is often associated with calmness and tranquility, while red is associated with excitement and energy.

Additionally, colours can also have cultural and personal associations that can influence their perceived effects. For example, white is often associated with purity and innocence, but in some cultures, it is associated with death and mourning.

Overall, colour psychology is a complex and multi-faceted field that considers the impact of colour on human emotions, perceptions, and behaviour

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